(NewsNation) — Californians will gain enhanced control over their online personal data with the implementation of the new Delete Act, effective Jan. 1.
The legislation allows consumers to request the deletion of their personal information from all data brokers and mandates these brokers to cease selling such information.
“We need to understand that every time we go to a website or make an online purchase, we’re offering up our personal information that is ultimately going to be bought by these data brokers,” said California state Sen. Josh Becker, the bill’s author. “And these are unknown third parties that we do not have a relationship with and they are accumulating 1000s of pieces of information on each one of us.”
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