Senate committee approves groundbreaking AI transparency bill, empowering consumers to identify AI-generated content

The California Artificial Intelligence Transparency Act protects consumers by giving them the ability to determine if materials have been generated by AI

Sacramento, CA—Today the Senate Judiciary Committee advanced SB 942, The California Artificial Intelligence Transparency Act (CAITA), authored by Senator Josh Becker (D-Menlo Park), which will require large generative artificial intelligence (GenAI) system providers to label AI-generated content with visible and imperceptible, embedded disclosures, supply an AI-detection tool for users to query whether content was created by AI, and enforce third-party licensees to the extent technically feasible to prevent undisclosed content publication.

“Artificial intelligence has become an integral part of our daily lives, influencing the products we use. It is crucial that consumers have the right to know if a product has been generated by AI. In my discussions with experts, it became increasingly clear that the ability to distribute high-quality content made by generative AI creates concerns about its potential misuse,” said Senator Becker. “AI-generated images, audio and video could be used for spreading political misinformation and creating deepfakes. My legislation will aim to advance provenance, transparency, accountability, and empower individuals to make choices aligned with their values." 

CAITA addresses the growing influence of AI in product creation and ensures that consumers have the information they need to make informed choices. As AI continues to play a pivotal role in various industries, the bill emphasizes the importance of disclosure and consumer awareness. The bill requires large generative AI providers to label the images, videos, and audio created by their models and provide a platform for consumers to ask these companies whether content was created by them. The introduction of this legislation marks a significant step toward establishing clear guidelines for AI-generated products, setting a precedent for other states and jurisdictions to follow.

The bill now heads to the Senate Appropriations Committee for its consideration.