In California, Data Protection Just Got Easier: Attorney General Bonta Reminds Californians to DELETE Their Data with Nation-Leading Privacy Tool

OAKLAND — California Attorney General Rob Bonta today issued a consumer alert to remind Californians that they can send one request to more than 500 registered data brokers to delete their personal data by using a new, easy-to-use online tool. The Delete Request and Opt-out Platform (DROP), developed by the California Privacy Protection Agency (CalPrivacy), gives Californians more control over their personal information and helps limit the information that data brokers sell. Attorney General Bonta encourages Californians to consider using this free tool to protect their privacy and delete their personal information in three easy steps. 

“Californians have been very clear that they want to reclaim control over their personal information, and this law gives them a new tool to do that,” said Senator Josh Becker (D-Menlo Park). “The incredible success of the Delete Act and DROP demonstrates that strong privacy laws are practical, popular, and effective. It shows that if we make it easy, people will take advantage and delete their data.”

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