California sees 150,000+ sign-ups for new data broker deletion request tool

Tens of thousands of Californians have already signed up for the state's new tool to try and stop their data from being sold by brokers, officials say.

Gov. Gavin Newsom is touting the rollout of the Delete Request and Opt-out Platform, DROP, which went live on Jan. 1.

"Your data should belong to you, and DROP will make that happen in one simple step," Newsom said in a statement.

"I wrote this bill to give people real control over their personal information and protect them from scams, identity theft, and spam emails. And I'm grateful to see that it's being called the toughest privacy protection law in the country," said California State Sen. Josh Becker.

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