DROP privacy law is proving popular with Californians — what you need to know

State Senator Josh Becker (D–Menlo Park) recently announced that California’s Delete Request and Opt-Out Platform (DROP) — the strongest consumer privacy law in the nation —has far exceeded expectations. As of January 20, there had been 155,000 requests.

DROP, which launched earlier this month pursuant to the Delete Act authored by Becker, gives Californians a free, simple, one-stop tool to permanently delete their personal information from data brokers that buy and sell sensitive data without consent.

“This response has been extraordinary,” said Becker. “DROP is wildly popular because it does exactly what it was designed to do: give people real control over their personal information. More than 100,000 Californians took action in just one week. That tells you everything you need to know about how urgently this protection was needed.”

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