In the News

A landmark state law requiring notification about content created by generative artificial intelligence went into effect over the weekend, creating a new regulatory framework in California that will soon also apply to social media content and recording devices.

The state's Sunday implementation date was timed to coincide with regulators in the European Union, in what the legislation's co-author, State Sen. Josh Becker, D-Menlo Park, said was unprecedented coordination between the two governments.

State Sen. Josh Becker, D-Menlo Park, announced the implementation of his landmark artificial intelligence transparency bill at a Sacramento press conference Monday. 

Starting tomorrow, data brokers in California will need to start processing requests from Californians to delete their personal data.

The Delete Request and Opt-Out Platform (DROP) allows people to delete their information from hundreds of centers through a one-time opt-in.

California is putting a digital leash on AI fakes.

A landmark new state law taking effect this week will require artificial intelligence companies to add invisible “digital fingerprints” to AI-generated images, videos and audio, giving users a way to determine whether the content they’re seeing was made by a human — or a machine.

State Senator Josh Becker of Menlo Park worked with EU lawmakers to develop legislation requiring embedded data on AI-generated images and audio that can be verified and tracked, and the first phase took effect in both places Saturday.

The first set of regulations mandated by California’s AI Transparency Act went into effect Sunday. Now, AI giants like Google and Anthropic will have to make their technologies comply with the state’s fight against pornography deepfakes and AI scams.

The law, known as the California AI Transparency Act, will require large artificial intelligence system providers to label their AI-generated content. Large AI providers, the target of this act, are any entities that provide content to more than 1 million users.

Sen. Josh Becker (D-Menlo Park), the law’s author, hopes that it will reduce harm to residents by making it easier to identify AI-generated photos, images and videos.

Legislation from two Bay Area lawmakers seeks to label content generated by artificial intelligence.